Through a series of key activities, such as viscose trend release, viscose fabrics innovation and partnership programme, the ILV studio connects viscose to the global fashion trends.

Viscose Trend Releases

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At I Love Viscose (ILV), we lead the change in viscose trends.

Each season, we develop the latest viscose fabric trends in thematic series with our fabric partners. Connecting with professional trend platforms, such as WGSN (Worth Global Style Network), Pantone, and other global brands, we incorporate latest insights by world-renowned trend agencies, textile and fashion design house. Based on profound studies, research and analyses into the viscose market, not only do we assure our members of an authoritative and inspirational world trend guide, but more importantly, the trends are all about viscose – one of the most natural and comfortable fibres that keeps showing the world its huge potential based on its unique versatility and flexibility.


Viscose Fabric Innovation


At I Love Viscose (ILV), we keep on innovating.

We understand that fabric innovation has always been the driving force of fashion. That’s why we create new fabric collections every season starting with fibre R&D, incorporating latest yarn spinning and fabric weaving (and knitting) technologies. We organize these fabrics thematically and provide respective garment samples in the collections. The ‘Viscose Fabric Innovation Collection’is available for subscribers aiming to inspire your own fabric design, and be used as an effective marketing promotion tool for your own products.




We carefully select potential partners to join the ILV programme. As a partner, you will benefit from seasonal insights of our research reports and trend lectures. You will simultaneously gain full access to our trend book. Inspired by these new ideas, your products will stand out among competition and appeal to your customers..

We work with brands directly, and are timely informed of their needs and trends. We also directly recommend seasonal trend and promote our partners’ new fabrics to the brands.


Public Exposure

At I Love Viscose, we are proud to communicate.

Every season, we participate in the Intertextile Trade Exhibition in Shanghai, China to meet with key viscose industry players around the globe. We showcase our seasonal thematic trend books, viscose inspiration books, as well as viscose garments that can’t be missed. We also speak at the trend forum and communicate with fashion experts, delivering the latest information first-hand to all our guests.

We are also available on Chinese social media platforms WeChat and Weibo.

Enter your email below to receive this exclusive seasonal Trendbook.