The I Love Viscose (ILV) Studio aims to lead world viscose fibre fashion and inspire design ideas. With strong support from leading industry players and trade associations, the studio is committed to providing forward-looking insights and professional trend forecasts on viscose applications for all key stakeholders throughout the whole value chain, from fibre to fashion.
The vision of the ILV Studio is to provide consumers with an all-season, high-quality fashion lifestyle through creating diversified viscose applications. The studio integrates all viscose-related resources in the value chain, from fibre, yarn, fabric, dyeing and finishing, to garment and fashion brands, and jointly promotes the development of viscose fabrics, turning them into real commercial orders.
Through a series of key activities, such as viscose trend release, viscose fabrics innovation and partnership programme, the ILV studio connects viscose to the global fashion trends.