TREND HIGHLIGHTS

TREND HIGHLIGHTS

AW2019 TREND: CITY

Traits of flowing comfort adds more appeal to formalwear.

Introducing elements of comfort, elegance, and clever aesthetic to the design of formalwear has allowed it to break away from its traditional and rigid perception. This season, designers have utilized materials that have excellent drapability and are softer to the touch to enhance formalwear’s freedom of movement.

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FABRIC INNOVATION

Viscose Fabric Innovation Collection

Starting with viscose fibre innovation, and incorporating latest yarn spinning and fabric weaving (and knitting) technologies, we integrate industry value chain resources to launch viscose innovative fabrics for seasonal collection. Check out our latest fabric innovation book.

• Fabric colour schemes • Fabric swatches • Garment design recommendations

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What is Viscose?

Viscose is manufactured from natural botanic cellulosic sources, including wood, bamboo and cotton, etc. It has been widely used in textile and non-woven hygienic materials. Viscose is high purity cellulose, which is a naturally occurring material, also it is 100% biodegradable.

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Applications

Improved living standards has shifted the clothing and furnishing consumption concept back to nature. As a typical material of plant-based fibres, viscose by virtue of its natural attribute and unique properties is widely applied in textile and garment, from underwear, shirt, dresses to windbreakers and jackets. Viscose witnesses the highest growth among all textiles fibres in recent years and the annual demand growth is predicted to maintain 8% over the next few years.

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SUSTAINABILITY

Shaping a Sustainable Viscose Industry

Increasing market preference and demand for sustainable viscose provided the impetus for viscose to be produced in a responsible manner. The Collaboration for Sustainable Development of Viscose (CV) is therefore established with the mission to shape a sustainable pathway for the viscose industry, through a timebound framework known as the CV Roadmap.

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OUR PARTNERS

I Love Viscose Studio promotes latest viscose trend together with our partners.

I Love Viscose Studio is comprised of world leading trend analysts, who work seamlessly with many local fabric experts and apparel designers to provide the most accurate fashion trend to our partners. As a member, you will stand out from your competition by accurate and timely new trends and products that brands will be looking for.

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